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The brief for ADSE?
To develop and manage the South East regional audience development strategy.
Arts Council England, South East are funding ADSE for three years to ensure that audience development services are equally accessible for their full range of organisations at the same level and quality across the region, and that these services have an enduring legacy for both organisations and audiences.
The Programme is managed by the Regional Programme Director, Adrienne Pye(biography on Contact ADSE page), supported by Arts Council England South East's Audience Development Officer, Rob Marshall and the Programme Partners and advisers.
The ADSE advisory group is made up of influential and specialist cultural sector workers, who held their first meeting in June 2006, in the elegant setting of the Institute of Materials, Minerals and Mining, to discuss how best to help develop momentum and make sure the standard of work is effective and of high quality.
Download the initial presentation on the ADSE programme here
Planning and consultation
The strategic plan is downloadable from this website.
If you would like to be part of the consultation process in developing ADSE activity, please download the Strategic Plan and send a response to:
adrienne.pye@hants.gov.uk
The following are to be thanked for their detailed contribution to the strategy:
Michael Bewick, James Gough, John Holmes, Cath Hume, Pam Jarvis, Rob Marshall, Adelaide Morris, Shaun Romain,
Richard Russell, Leo Sharrock, Roger Tomlinson.
Geography
Government Office South East (GO-SE at www.go-se.gov.uk)) defines the South East as dividing into four sub-regions:
Buckinghamshire, Oxfordshire and Berkshire (the Thames Valley)
Hampshire and the Isle of Wight
Surrey, East Sussex and West Sussex
Kent
Over a period of time, each of these regions has had access to an audience development agency, but all but the southernmost agencies have closed for a variety of reasons. The ADSE programme aims once again to offer full access to such support and services to the rest of the region.
Programme Partners
ADSE Programme Partners include the three regional audience development agencies (amh, Smart Audiences and SAM) and umbrella development organisations All Ways Learning, Dada South and Farnham Maltings.
Please contact Adrienne or Rob if you would like to nominate your organisation as a partner.
All Ways Learning
All Ways Learning is a catalyst, leader, guide and enabler in professional development for people managing the arts in the South East of England.
Our programme of activities is designed to support a wide range of situations in which people manage the arts. For more about us, click here.www.allwayslearning.org.uk
an overview of what we can offer you
Our activities, events and services divide into four main categories - professional development, arts management, understanding learning, and research. Under these headings on the website you will find full details of all the ways in which you can get involved as well as useful regional resources.
professional development
Here you will find events, activities, courses, programmes and services including:
- You can download or request print copies of the Professional Development Planning self-assessment tool
- Your views are being asked for in consultation on Learning Fairs and Learning Sites
- A brokerage service on mentoring, work placements and more is being developed
- Our accredited training programme, Essentials of Arts Management
- Consultation on a new programme called 20:20 vision
- A new programme providing Learning Advisers and Guides
- A glossary of terms in professional development, CPD and learning
- A paper - an overview of arts management, a reading list, and information on job vacancies and job seeking.
amh
amh is a team of specialists in the field of arts marketing, research, evaluation and project management.
amh offers a wide range of services, as well as friendly advice and support for the cultural sector.
amh provides four principle services:
- Market Intelligence - an essential building block of all audience development and marketing planning. amh can provide a rich mix of analysis and interpretation, both general to the region and specific to an organisation.
- Evaluation - Evaluation is often seen by the cultural sector as recording the ultimate impact of a particular activity. While this can be useful and indeed demonstrates accountability, it does not use the full potential of evaluation. amh works with organisations to ensure their evaluation moves beyond a simple monitoring process and becomes an integrated and valuable part of project planning and delivery. They believe this encourages greater learning opportunities and better knowledge of what works.
- Audience Development - amh initiates, develops and supports audience development projects. amh has experience of working with organisations of all scales and levels, professional and amateur, to carry out audits of current marketing and audience development activity and work with staff to draw up plans for future work. amh provides a range of analytical tools and informed expert advice to feed into marketing planning and initiates audience development projects with groups of, or individual, clients
- Research - when it is appropriate, amh can design research to assist clients make confident decisions. From the range of different research options, both qualitative (exploring and understanding both opinions and attitudes) and quantitative (defining how many people fall within certain categories), amh can advise on which form of research is most useful in any situation.
www.amhonline.org.uk
Dada South
Dada’s vision is to develop a thriving Disability and Deaf Arts sector within the South East region with a profile and reputation for excellence and innovation through investment in disabled and deaf artists.
Over the next few years Dada will work in the following key areas:
- Innovation
Creating and initiating new projects, programmes and collaborations in which new arts work by disabled and deaf artists is produced and celebrated.
Creating educational initiatives for disabled and deaf young people to engage with Disability Arts and Deaf Arts practice and with disabled and deaf artists.
- Profile
Increasing the profile of Dada-South, Disability Arts and Deaf Arts and disabled and deaf artists within the region.
- Investment
Increasing opportunities available to disabled and deaf people wishing to pursue the arts as a career option and to ensure that disabled and deaf people working in the arts have access to professional development opportunities.
Providing employment opportunities for disabled and deaf artists.
Increasing the resources available for disabled artists to develop their work.
- Excellence
Promoting good inclusive arts practice through the development of initiatives which actively promote the inclusion and representation of Disability Arts, Deaf Arts, disabled and deaf artists and audiences.
Developing Dada-South as a sustainable and financially viable organisation with the capacity for achieving and maintaining a strategic role.
www.dada-south.org.uk
SAM
Building business for arts and culture
Sam has been building business across the arts, culture and heritage sectors for over 10 years, working with regional and national arts and cultural organisations and with some of the most innovative and ground- breaking regional producers.
Creating high quality, robust research, often using new evaluation methods, means that sam has developed a portfolio of compelling evidence about arts and cultural practice, to build the case for the arts.
At regional, national and international level, they bring people together in collaborative ways to deliver best practice, forge new ideas, make resources go further and achieve more powerful impact.
The Art of Marketing
sam provides a practical and creative marketing service to over 60 key clients including Brighton Festival, De La Warr Pavilion, The Hawth, Chichester Festival Theatre and various regional agencies and authorities across the arts, culture and heritage sectors.
Its key marketing services include
- Audience mapping and profiling
- Market intelligence and strategic planning
- Design and print production
- PR and networking
- Media and distribution
- Effective feedback and follow-up evaluation
All sam’s marketing solutions are tailor-made, aimed at specific audience types, using a wide variety of tested communication tools.
www.sam-culture.co.uk
Smart Audiences
Smart Audiences is an audience development agency working creatively for and with the cultural sector to help organisations realise their audience development objectives.
Services offered by Smart Audiences include:
Research and evaluation
From large-scale regional collaborative projects to bespoke programmes tailored to suit individual needs.
Project Management
A complete project management service from planning through to evaluation.
Audience Development Planning
A comprehensive service including analysis and consultation with users and non-users.
Skills Development
Smart Audiences offers bespoke training for organisations as well as informal advice and a comprehensive research library.
Marketing Services
Smart Audiences offers opportunities for a complete organisational review or one-off advice on areas such as strategic marketing planning and audience development. Smart Audiences also works with organisations to enable them to understand, build and diversify their audiences.
Smart Audiences produces publications including Artbeat – the guide to the visual arts in Surrey and One & All, a publication highlighting cultural events for families. Smart Audiences also has mailing lists that can be accessed for strategic marketing purposes.
Smart Audiences works with a range of organisations including galleries, theatres, orchestras, museums, universities, development agencies and local authorities.
For further information visit www.smartaudiences.co.uk.
www.smartaudiences.co.uk
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