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. . . advocates for the arts have relied on anecdotal evidence for too long. This can no longer be the basis for effective policymaking. Any wider recognition and understanding of the value of the arts must be based on robust evidence.
from For Art’s Sake: ed. Jamie Cowling IPPR 2004 www.ippr.org
Both research and monitoring and evaluation will help you fathom your attenders and participants' needs, motivation and behaviour in more depth, and elicit a better sense of the value of the experience for them.
Training is available through the ADSE Training Bank [pdf to follow] for organisations who want to raise their skills in either or both disciplines; you can work through basic frameworks such as a generic research brief, or the Partnerships for Learning inspired templates for evaluation, but it is always advisable to take expert advice before applying these.
A How to guide to evaluation will be available on this site shortly.
A range of research reports is available from the audience development agencies, or through Arts Research Digest www.arts-research-digest.com. Additional regional research is currently being commissioned through the Cultural Observatory, an initiative attached to Culture SE, the Regional Cultural Consortium for the South East (www.culturesoutheast.org.uk).
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